Content at the Core of the Brand
Recruiting outstanding technical talent was and is one of the biggest challenges for ASML, the world’s leading manufacturers of chip-making machines. The objective on all fronts was to drive awareness and draw the best talent in the STEM fields. To do that we needed a compelling promise (Be part of progress), relevant themes and engaging topics
"Don't interrupt what people are interested in, BE the thing that people are interested in"
This was the creative mantra whenever we brainstormed ideas for the content calendars.
This was coupled with scroll-stopping visuals and compelling stories as well as tactical opportunities all made the content more relevant and engaging to our audience.
This was coupled with scroll-stopping visuals and compelling stories as well as tactical opportunities all made the content more relevant and engaging to our audience.
Storyline 1: What we discuss during lunch break
Prefabricated content on topicalities within the storyline. For Example, Today 40 years ago. Topics range from tech developments, trends, family, space, etc
Storyline 2: Meet ASML Employees
Inline with the core strategy of being more human centric and lifting the curtain behind
working life at ASML. Topics range from interviews, Robot Wars, A day in the life, company culture, etc
Inline with the core strategy of being more human centric and lifting the curtain behind
working life at ASML. Topics range from interviews, Robot Wars, A day in the life, company culture, etc
Storyline 3: What's in it for me?
This will mainly be relevant in recruitment campaigns focusing on the EVP's. Topics range from employee benefits, events, development programs, jobs, work/wife balance, etc
This will mainly be relevant in recruitment campaigns focusing on the EVP's. Topics range from employee benefits, events, development programs, jobs, work/wife balance, etc
