Client: ASML
Year: November, 2019
Type: Awareness campaign
Role: Ideation, Art direction
Year: November, 2019
Type: Awareness campaign
Role: Ideation, Art direction
Background
ASML is the most important tech company you've never hear off. It is an innovation leader in the semiconductor industry providing chipmakers with hardware, software and service to mass produce patterns on silicon through lithography.
Challenge
Recruiting the best software talent is a must when you’re one of the world’s leading manufacturers of chip-making machines, but nobody in the STEM fields knew about the company or what they did. The objective on all fronts was to drive awareness and engage the top talent in the STEM fields. To do that I believe employer brands should engage talent by being the thing they are interested in. In this case, problem solving and space adventures.
Solution
In collaboration with Codility, we created a fun challenge that blended problem solving with storytelling. Insights revealed that software engineers loved solving problems through coding and then enjoying the bragging rights. We came up with the premise of the The Galaxy Wanderer and that it was running out of fuel and critical life support systems
We developed a trailer inviting the software community in Europe to participate in The Intergalactic Coding Challenge. To drive the challenge, a full omni-channel campaign was developed. In addition to a social media mix with Reddit, Twitter, Facebook & LinkedIn, Stack-overflow and display bannering were also used.
