Make content better, together
At the start of 2022, Recruitee launched their new proposition: collaborative hiring. It was a great way for hiring teams to hire the best talent faster.
The value proposition was to go with a new direction in our content strategy - Demand Generation.
The value proposition was to go with a new direction in our content strategy - Demand Generation.



Our goal: Finding the sweet spot between what we want to say and what our customers want to hear.
Theme: Improved candidate experience
Topicality: Hiring Horror stories, Transparency during the interview process, Remote hiring, etc
Topicality: Hiring Horror stories, Transparency during the interview process, Remote hiring, etc
Theme: Improved hiring processes and results
Topicality within theme: Customer success stories, Product-led walkthroughs, SME's, etc
Topicality within theme: Customer success stories, Product-led walkthroughs, SME's, etc
Theme: Enhanced employee engagement
Topicality: A day in the life, EVP buckets, Development programs
Topicality: A day in the life, EVP buckets, Development programs