Make content better, together 
At the start of 2022, Recruitee launched their new proposition: collaborative hiring. 
It was a great way for hiring teams to hire the best talent faster. The value proposition was to go with a new direction in our content strategy - Demand Generation. 
Our goal: Finding the sweet spot between what we want to say and what our customers want to hear. 
Theme: Improved candidate experience
Topicality: Transparency during the interview process, Hiring Horror stories, Remote hiring, etc
Theme: Enhanced employee engagement
Topicality:  A day in the life, EVP buckets, Development programs
Theme: Improved hiring processes and results
Topicality within theme: Customer success stories, Product-led walkthroughs, SME's, etc
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